Over the Bar

Back Bar USA's Weekly Newsletter

Restarting Your Pool Program? Allow Us to Show You How.
May 28th, 2020

TASTING HOURS & WELCOME DRINKS
cocktails | pitchers | beer buckets | wine buckets | energy buckets

• A complimentary welcome beverage served to guests from a branded bar or safe distribution area, pop-up, or grab-and-go setting
• A special drink for guests with reserved chairs, daybeds, or cabanas
• Property marketing campaigns (landing page, key cards, signage, VIP invites)
• Social media campaigns targeting locals and the property’s demographic/ideal consumer

CABANA TAKEOVERS & BRANDED SPACES
• Reserved cabanas with enticing packages
• Branded experiences and consumer-facing activations
• Bottle, bucket, and custom-cocktail packages
• Custom POS: beverage presentations, glassware, acrylics, towels, sunglasses, rafts, and floatables
• Partner features with LTOs, menus, table tents, and promos
• Marketing campaigns (landing page, key cards, signage, VIP invites)

STAFF TRAINING & MOTIVATION
• Create all-new menus with scannable codes for app ordering
• Provide on-site staff training, preshifts, and pool launches
• Access Back Bar USA online menu- and cocktail-training tools
• Motivate staff with pool kick-off parties, supplier-branded mocktails, POS giveaways, drawings, and entertainment

STAY SAFE
The safety of your employees and guests is of the utmost concern. As the guidelines for the restaurant and hospitality industries continue to change, we must stay informed and plan accordingly. The National Restaurant Association is updating state and federal rules and regulations constantly on Restaurant.org. Follow this link to stay up to date.