Corporate Beverage Programs

Distilled Direction

Back Bar USA creates custom corporate beverage programs tailored to your business and clientele. We maximize your brand marketing dollars by leveraging our supplier partnerships to create a comprehensive solution that encompasses sales programs, brand education, print collateral, activations, ensuring compliance, invoicing and execution.

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Brand Marketing

Spirited Style

Our brand marketing process is designed to amplify brand awareness and sales by creating meaningful events that promote, educate and highlight your products to the consumer. We turn your brand ideas into brand experiences with promotional models, custom point of sale items, promotions and digital marketing campaigns.

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Brand Programming

Chilled Customization

Back Bar USA is the preeminent expert in conceptualizing, planning, marketing and executing unique experiences that showcase liquor brands from our clients’ portfolio. Our custom brand programming provides an interactive experience to bring the clients’ brand experience direct to the consumer.

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Branding By Design

Proof Production

Branding By Design is a full bodied branding and design firm. Branding By Design elevates your image and brand through design elements such as interior design, custom furniture design, logo design, menu and concept design, custom artwork, point of sale items and staff uniform design. The firm is focused on branding and re-branding spaces for the specific purpose of creating revenue for the client.

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Handcrafted Happenings

Our Back Bar USA owned events incorporate educational components focused at enhancing consumer product knowledge and trends in the liquor industry, while also providing a memorable and fun one-of-a-kind theme or program. Back Bar USA also believes in giving back to the community through philanthropic donations and charity events, many of our owned events raise money for charitable foundations at both the local and national level.

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Hospitality Consulting & Design

Refreshing Refinement

Whether you are looking to develop a concept, design a venue, or completely overhaul your company's operational efficiencies, Back Bar USA Owner Tim Haughinberry can personally consult on projects big or small. With over 25 years experience in the beverage industry, Mr. Haughinberry provides in-depth analysis and ideation which result in increased revenue and profitability.

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Beverage Auditing

Sipping Standards

Spotting both operational deficiencies and opportunities on the horizon is critical not only to managing risk, but also to optimizing your business performance. Our specialists focus on creating value – bringing you insight and foresight across your properties as a whole, to create sustainable best practices for efficient future operations.

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